Tag: caffeine

Do I dare
Disturb the universe?
In a minute there is time
For decisions and revisions which a minute will reverse.
For I have known them all already, known them all:
Have known the evenings, mornings, afternoons,
I have measured out my life with coffee spoons…
~T.S. Eliot from The Love Song of J. Alfred Prufrock

I read recently that Starbucks’ business has suffered a loss of customers because of longer waits for service, and price increases for custom-ordered drinks that take more barista time to create.

I have been a pretty loyal coffee customer since Starbucks opened their first shop at Pike Street Market in Seattle over 50 years ago. I have visited countless Starbucks, including one in the bustling Narita Airport in Tokyo and an upstairs shop on a drizzly corner in Edinburgh, Scotland.

Over that time, I’ve graduated from brewed coffee from dark roast beans to dark roast decaf beans. There is a difference between 20 year old me and 70 year old me; caffeine is no longer my friend.

Over a decade ago, I was buying my usual twice a month supply of decaf coffee beans from my local Starbucks shop. The barista looked at me apologetically and said “have you heard?”. She said my favorite blend was being phased out and soon would no longer be available. 

This completely disturbed my decaffeinated equilibrium.

I immediately wrote to the “Starbucks Customer Care” website to see if they really do care about their customers.

How could it be that I became so attached to a particular brand, a specific taste, a daily routine that something so insignificant in the scheme of things should become so significant to me? 

I was upset at myself for being perturbed by this.

So what if I’m in a minority of coffee drinkers who can only handle decaf because caffeine now makes my pulse race and my hands jittery.

So what if I’m part of an aging cohort who may not be all that important to the corporate world bent on marketing the newest taste trend to the young and fashionable. 

So what if I’m ridiculously dependent on that 5:30 AM home brewed cup of coffee, not because of needing a drug to wake me up, but because it is something I have done happily for years,
measuring out my days spoonful by spoonful.

I am indeed grateful for routine, and in my own grudging way, I can learn to be grateful for change. I suppose I’ll could get used to another blend if I have to (please, not too “herbal” or “flowery”). 

But life will not be the same – the evenings, mornings, afternoons I know so well.

It’s just tough to adapt when each morning has been defined by “Decaffinated, yet rich and well-balanced with a dark cocoa texture and a roasty sweetness, like the flavor of a fire-roasted marshmallow after you pull off the darkened cap. To be enjoyed with chocolate truffles and dinner guests who stay late.”  

Wow, they pay people to write stuff like that.  

I guess it isn’t as appealing to say “to be cherished with morning oatmeal by farmer physician poets who can’t handle caffeine.”

Too bad. We’re actually a pretty nice bunch. 
All one of us.

Postscript: My favorite decaf blend was phased out but later reintroduced and became one of their best sellers. I guess we’re all getting older…